Brand Talk With Dina Singh, M.D. Bluesky India
Nails need full focus if a woman wants to look like a million bucks at an event, but also nail her professional look and create an impact.
International nail master and business woman Dina Singh decided to bring the popular global gel nail polish brand BLUESKY to India in 2015. As the importer and distributor for the brand, she grew it’s reach to premium salons pan India with great success. Recognising the desperate need for technically trained nail artists for salons and spas, she launched the BLUESKY Nail Academy in Mumbai in 2018 and subsequently in other metros.
Dina speaks to us about her experience in establishing her brand and the effect of COVID 19 on the nail industry.
Fashion conscious women want to not only look but feel good and are ensuring that their nails are the talk of the town and well taken care of. For safeguarding nail business against COVID we must ensure that:
- Salons continue to sanitize, focus on hygiene and give clients a safe, comfortable environment every visit
- Salons must keep up with the latest trends and get their staff trained in latest techniques
- As a brand and supplier, we need to ensure that we continuously deliver as per the global trends
- Keep innovating our products as per customer demands and always give a great experience to all our professional partners
